The Philip Kotler Marketing Forum has been the most important strategic marketing event in Italy since 2015. Under the guidance of Philip Kotler, the father of modern marketing, this event has established itself as a privileged observatory of new marketing trends, from technological innovation to corporate social responsibility, addressing executives, top managers and entrepreneurs.
Professor Kotler's trips to Italy have toured the whole country. They have involved the most eminent figures from the international scene, from both the academic world and the business realm.
Philip Kotler Marketing Forum 2015
In the year 2015, the one and only European date of the Philip Kotler Marketing Forum took place in the beautiful Aula Magna of the Bicocca University. Philip Kotler was accompanied by successful managers and industry experts, and he illustrated the evolution and transformation of world marketing in front of an audience of entrepreneurs. Guests included Marco Tronchetti Provera, Franco Pomilio, Giuseppe Morici, Remo Taricani, Giuseppe Bonollo, Alberto Mattiacci and many others.
Philip Kotler Marketing Forum 2016
In the splendid location of the Cucinelli Theatre in Solomeo, Professor Philip Kotler presented a national preview of the book "Rethinking Capitalism", published by Hoepli. It was a time to exhange ideas, for a new business humanism. The forum featured leading industry pros, including Brunello Cucinelli, Oscar Farinetti, Pier Paolo Baretta, Giuseppe Morici and other important guests from the Italian business and academic world. Participants discussed the contents of the book, covering topics ranging from business development and profitability to environmental sustainability and the wellness of society at large.
Philip Kotler Marketing Forum 2017
The managerial strategy of waste recovery, LEAN marketing, was at the very heart of the 2017 edition of this event, hosted by IULM University. It is a revolutionary tool on the path towards industrial excellence. This new strategy tackles a market that is ever more oriented towards waste reduction as a new value matrix. Marketing guru Philip Kotler talked with illustrious exponents, such as Oscar Farinetti, Igles Corelli, Sara Roversi, Francesco Mutti, Dario Mancini, Giuseppe Stigliano and many others.
Philip Kotler Marketing Forum 2018
The fourth edition, held at FICO Eataly World in Bologna, consisted of two days of high-level training dedicated to Precision Marketing, an approach based on the personalisation of the customer experience for the creation of specific purchase methods designed around the customer's needs, desires and interests. To talk about this new marketing frontier, alongside Professor Kotler, we had the honour of hosting Martin Lindstrom, founder of neuromarketing and one of the leading experts in small data and brand building.