Positioning corporate websites on search engines to channel organic and high-quality traffic and implementing SEM campaigns on special landing pages

Before acquiring products or services, people search for information on line, which is why correctly positioning your website on search engines is fundamental. This result is achievable by means of effective SEO (Search Engine Optimisation), or thanks to Pay Per Clic advertising, if you need to achieve pole position instantly. Establishing a strong presence on search engines attracts new and qualified visitors and ensures you appear in user searches based on key words of relevance to your company.

Investing in Search activities enables you to develop a strategy which guarantees both short and long-term advantages. You’ll be able to focus your efforts on progressively increasing website traffic and the potential generation of leads, or on immediately achieving instant visibility.

Carefully listening to the specific requirements of your business is the first step to providing a measurable and effective Search project tailored to your needs and your marketing objectives. You will be able monitor all results and have a tangible grasp of trends and activities thanks to real time reports. Specially assigned SEO and SEM professionals guarantee a constant reference point.

Displaying your company’s expertise with contents developed to provide your users with value and know-how

Online contents extend knowledge of your brand and convey your company’s expertise. If your contents are interesting, not only will you be able to get in touch with your customers, you will also inspire their loyalty, as they will recognise your brand as an authority and a credible reference in the sector.

Developing a content marketing strategy is about working to provide interesting contents which respond to the concrete requirements of your customers, enabling them to benefit from genuine value. This is why each content project starts with an analysis of your destination target, meticulously defining customer/buyer personas.

Establishing a strategy is fundamental: all content created by us is designed for a specific phase of the purchase cycle. Contents are entered in media mix marketing, operating in harmony with the channels where you wish to focus your company’s digital presence strategies.

Your marketing content plan will take into account the objectives, processes and analysis developed for your brand, so as to enhance your know-how and effectively convey it, in the right tone and brand voice, setting you apart from all the rest.

In order to assess the performance of contents and their subsequent adjustment and amendment, content plans are always provided with an ad hoc report so that you can monitor project progress and verify achieved results.

The implementation of Direct Email Marketing with mass sending of emails to your leads

Email Marketing is one of the most effective tools you can leverage to reach out to your leads and achieve their conversion. Companies are increasingly investing in Email Marketing campaigns because they guarantee considerably higher ROI compared to many other digital tools.

Securing a foothold in your customer’s inbox is fundamental as it enables you to establish a direct and personal relationship. Studies show that more personal messages achieve the best results, which is why we leverage the potential of the most advanced Email Marketing tools to create customised communication and veritable customer intimacy.

We create, manage and perfect newsletter campaigns and mass mailing, starting from strategy through to the creative execution of copywriting and graphical templates, list segmentation right up to platform management.

Based on your brand’s level of maturity and your desire to customise and automate communication with your customers, we can even create and manage email marketing automation strategies.

Segmented display advertising campaigns for bolstering brand visibility

Programming advertising campaigns on a suitable platform is fundamental in order to bolster your visibility and reach out to your customers in the right place at the right time. You can activate campaigns on the Google search or display network, the Amazon display network and on social media advertising engines.

We help you to identify a strategic advertising plan so that you can reach out to the right audience segments in a targeted way. Starting from a preliminary analysis of your needs and target, we define the most suitable advertising media plan to help you generate ROI.

We design multichannel campaigns with the aim of reaching out to the most profitable target, adopting a strategic marketing approach at all levels: from budget management, to message construction with CTA (Call to Action), up to target set-up.

You’ll be able to implement:

• Search and Display Campaigns to reach out to customers based on their searches and interests on search engines
• Social Campaigns to create engagement, word-of-mouth and awareness with a highly profiled target interested in your products or services.
• Landing Pages or Squeeze Page to channel traffic from campaigns and maximise results with effective tools.

Developing complete lead generation strategies to bolster the efficiency of online brand presence

Reaching out to and managing people interested in your products or services is the very essence of marketing. Lead Generation refers to all those actions which enable you to acquire new contacts. It requires an all-round approach and is not limited to the collection of contacts for entering in a CRM, as it follows Leads along each step of the purchasing process. After acquiring contacts, a nurture programme needs to be put in place, leading towards conversion, transforming contacts into veritable hot leads.

Lead Generation is a strategy developed by engaging different tactics, to achieve the ultimate aim of attracting your ideal inbound users.

This is why we always start with an in-depth analysis of your business, to define potential customers who are best aligned with your brand, followed up by strategies for conveying the right messages using the most suitable digital tools, enabling Leads to continue along the path to purchase.

We also help you identify people and processes of your organisation, to generate and manage leads and to coordinate resources towards final conversion.

The development of marketing actions using automation software to provide a more pertinent user experience

Marketing Automation enables you to automate sales and marketing processes so that you can save time and optimise a series of operations which would otherwise require an enormous amount of time if carried out manually. Therefore your marketing team will be able to concentrate on key processes in strategic terms, guaranteeing permanent value for your company.

The Marketing Automation challenge is all about enabling you to achieve your potential clients at the right moments, enabling them to progress along the purchasing cycle, up to the final stage of conversion. Thanks to integration with numerous digital tools, marketing automation platforms enable you to set up automated multi-channel activities, for effective, all-round action.

Starting from the behaviour of customers in your database, you will be able to manage automated work flows which will enable you to react in real time with a series of actions, notifications and reminders which can be immediately forwarded to your sales team. Alternatively you may choose to activate advanced marketing campaigns, to intercept the needs of potential customers in a highly profiled manner.

There are numerous advantages:

• Involve website users with dynamic and customised contents
• Create lead generation campaigns, monitoring involvement so that users progress through to the purchasing phase
• Increase sales by sending notifications to your leads on products previously visited or added to cart
• Design email marketing campaigns to involve your customers with customised contents and promotions to induce conversion

Narrating your uniqueness using the strength of images

Currently visual storytelling is the most powerful way of increasing engagement and involving your target audience, by fully leveraging the strength of images. The result is an immersive and involving experience, capable of generating a strong sense of connection and empathy.

Branding and corporate communication activities in general, are increasingly depending on emotions. Sentiment is the key to activating concious and subconscious mechanisms like identification and trust.

Visual storytelling is the core of successful communication, for corporate strategies and private parties alike. Advertising a product is no longer enough, recounting it by means of a thrilling narrative is a must.

Digital contents created and published to reach out to your online target

Digital publishing contents are veritable instruments for promoting your own company and brand, conveying messages to selected and specific users. All this is made possible thanks to the power of marketing, new distribution channels and technologies, capable of intercepting the right user at the right time.

Corporate publishing

We intercept and bolster brand user numbers with inspirational digital contents, specific for customers, shareholders and collaborators. All this eliminates traditional printing costs.

Online magazines

Reserved for those looking to publish highly interactive contents in an evolved manner, capable of actively involving readers and attracting valuable advertisers.

Digital catalogues

The moment in which leads fall in love with what they see is the moment in which they subconsciously transform into your first-time customers. At Nexo Corporation we design and create brochures and catalogues which enable interaction with highlighted products and services.

We build landing pages, portals and corporate websites with passion and professionalism

We create and build tailored websites using the most advanced languages and technologies, consistently placing perfect navigability and user experience at the centre of all that we do.

Nexo Corporation accompanies its clients in every single phase, from creation, development, up to coverage of all necessary implementations which may arise before and after going online.

All necessary contents: videos, photos, texts, translations, are developed in close dialogue with clients. A work-flow based on integration during all moments of development is essential for a project which is not only aesthetically perfect, but also truly effective and suitable for the purpose of its creation.

UX\UI Graphic

We do not limit ourselves to the most widespread CMS, we create original unique and beautiful websites, starting from raw code and digital programming.

Contents

All website contents are created internally by Nexo Corporation and shared with our partner at each phase of development.

Develop

Constant study and research inspire us to embrace the most innovative languages, to guarantee nothing but evolved products.

Tailor made manuals and technical documents for client companies

Technical writing involves using technical documentation and projects pertaining to a product or machinery, to develop a technical document, a manual, which must comply with sector regulations which is also simple and easy to use for the end user.

Writing such a heavily regulated text is further complicated by factors like the need to update documentation with constantly evolving prescriptions, not to mention the delicate editing and layout phases.

At Nexo Corporation we take care of the entire technical writing process, from design to delivery, with the aim of fulfilling all technical aspects without forgetting economic ones as well as preparation costs incurred by manufacturing companies.

The advantages of entrusting Nexo Corporation with technical manual writing:

• Manuals compliant with and updated according to regulations and legislation in force
• Quality manuals, updated with all the latest sector technologies
• Internal staff dedicated to real position analysis
• Value for money and prices according to made-to-measure orders
• Rapid delivery
• Continuous consultancy services, an expert is always available