The development of marketing actions using automation software to provide a more pertinent user experience
Marketing Automation enables you to automate sales and marketing processes so that you can save time and optimise a series of operations which would otherwise require an enormous amount of time if carried out manually. Therefore your marketing team will be able to concentrate on key processes in strategic terms, guaranteeing permanent value for your company.
The Marketing Automation challenge is all about enabling you to achieve your potential clients at the right moments, enabling them to progress along the purchasing cycle, up to the final stage of conversion. Thanks to integration with numerous digital tools, marketing automation platforms enable you to set up automated multi-channel activities, for effective, all-round action.
Starting from the behaviour of customers in your database, you will be able to manage automated work flows which will enable you to react in real time with a series of actions, notifications and reminders which can be immediately forwarded to your sales team. Alternatively you may choose to activate advanced marketing campaigns, to intercept the needs of potential customers in a highly profiled manner.
There are numerous advantages:
- Involve website users with dynamic and customised contents
- Create lead generation campaigns, monitoring involvement so that users progress through to the purchasing phase
- Increase sales by sending notifications to your leads on products previously visited or added to cart
- Design email marketing campaigns to involve your customers with customised contents and promotions to induce conversion